What it is:A gel-based, hydrating face primer that smooths skin while gripping your makeup.Why you'll love it:. Gel primer formula grips makeup . Gives skin a long-lasting, naturally dewy finish. Translucent finish gel primer works on all skin tones. Non-comedogenicGreat for: Oily, dry and combination skinGet an ELFing grip with the OG best-selling primer!. The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.How to apply Power Grip Face Primer:. Apply gripping primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.. Allow 30 seconds to set before applying makeup.ELF clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients.All ELF products are cruelty free and vegan.ELF is proud to partner with Fair Trade USA and manufacture products in Fair Trade Certified facilities. Look for the Fair Trade Certified seal on your ELF product!.